Post by account_disabled on Jan 2, 2024 4:18:59 GMT
The II Edition of the Efficiency Universities Program , convened by the Spanish Association of Advertisers within the framework of the Efficiency Awards -which have the strategic advice of SCOPEN-, already has winners . On December 15, the last session of this 2019-2020 competition took place, which supports the importance of efficiency brought to young talent. On this occasion there were four participating advertising companies: Bankinter, Campofrío, Pescanova and Yoigo. And six universities are in the running to win the best campaign presented for each brand: “Universidad de Alicante”, “ESIC”, “Universidad Francisco de Vitoria”, “Universidad Jaume I”, “Universidad de Navarra”, and “Universidad San Pablo”. CEU.” In the case of Bankinter, which participated together with its agencies Proximity and Sioux Meet Cyranos, the Francisco de Vitoria University won.
According to Gonzalo Sáiz, marketing director of this entity, “with our participation in the Efficiency Universities Program we wanted to demonstrate, on the one hand, the bank's commitment to training and talent Phone Number List management and, on the other, our conviction on the importance of commercial communication in the success and growth of any company.” The team of these young talents led by tutor Marina Rodríguez, has been made up of Rita Aldea, Blanca Fibla, Prudencio Horche, Javier Pizarro and Alejandra Rascón. For Campofrío , with McCann and OMD, the one that has won the victory has been the San Pablo CEU University. Javier Portillo, marketing director of Campofrío, stated that “participating in the Efficiency Universities Program has been a very enriching experience for Campofrío. We have in our country a generation of young people full of great talents with creative and ingenious minds and a desire to work, get involved and go far, and they also do it with an admirable passion.
The winning team from the university, whose tutor is Marilé Pretel, was made up of Paula Feo, Borja Fernández, María José Franco, Patricia Goicoechea, Borja Rebollo and Cristina Serret. As for Pescanova and its agency LOLA MullenLowe, the winner was the University of Navarra. Joao Brito, marketing director for seafood, cephalopods and prepared dishes at Pescanova, comments that “ it is a pleasure to participate in this program and see the enthusiasm and motivation with which the students receive the briefs and present the work, allowing them to work on real business cases and problems. and for us it means receiving different proposals with a fresh vision and another point of view that helps to build.” Led by Cristina Sánchez as tutor, the winning students are Natalia Gadala, Georgette Jairala, Marcela Soto, Daniela Villalobos, Clarisa Willson and Luisa Wilson. Yoigo intervened with its agencies Pingüino Torreblanca and Spark and the winning university was ESIC .
According to Gonzalo Sáiz, marketing director of this entity, “with our participation in the Efficiency Universities Program we wanted to demonstrate, on the one hand, the bank's commitment to training and talent Phone Number List management and, on the other, our conviction on the importance of commercial communication in the success and growth of any company.” The team of these young talents led by tutor Marina Rodríguez, has been made up of Rita Aldea, Blanca Fibla, Prudencio Horche, Javier Pizarro and Alejandra Rascón. For Campofrío , with McCann and OMD, the one that has won the victory has been the San Pablo CEU University. Javier Portillo, marketing director of Campofrío, stated that “participating in the Efficiency Universities Program has been a very enriching experience for Campofrío. We have in our country a generation of young people full of great talents with creative and ingenious minds and a desire to work, get involved and go far, and they also do it with an admirable passion.
The winning team from the university, whose tutor is Marilé Pretel, was made up of Paula Feo, Borja Fernández, María José Franco, Patricia Goicoechea, Borja Rebollo and Cristina Serret. As for Pescanova and its agency LOLA MullenLowe, the winner was the University of Navarra. Joao Brito, marketing director for seafood, cephalopods and prepared dishes at Pescanova, comments that “ it is a pleasure to participate in this program and see the enthusiasm and motivation with which the students receive the briefs and present the work, allowing them to work on real business cases and problems. and for us it means receiving different proposals with a fresh vision and another point of view that helps to build.” Led by Cristina Sánchez as tutor, the winning students are Natalia Gadala, Georgette Jairala, Marcela Soto, Daniela Villalobos, Clarisa Willson and Luisa Wilson. Yoigo intervened with its agencies Pingüino Torreblanca and Spark and the winning university was ESIC .