Post by account_disabled on Jan 24, 2024 4:21:55 GMT
Now it is especially important to go online to reduce the negative impact of quarantine on business. One of the ways to bring your business online and improve the situation in existing online stores is to set up a Google Shopping campaign. Alena Likhter, Middle PPC-specialist Penguin-team, will talk about the features of working with feeds . Reading time: 7 minutes How transformation rules work Key features to make your everyday life easier How to create a rule To run Google Shopping ads you need a feed. This is a table with data about the price, size, color, description, status of availability/absence of the product, as well as a link to it and a photo. Without a feed, you simply won’t be able to run product ads.
Clients often Fax Lists don’t have perfect feeds; they need to be edited for advertising to work properly. In addition, it is sometimes necessary to change data during the process. If the changes concern one product, you can edit it manually. But when we want to change data in a hundred positions, then this method is not suitable. You can automate the process using transformation rules. Today's article is dedicated to them. With rules, you can quickly and without headaches massively change any attributes (data about a product), eliminate errors and adjust feeds to a certain look. This is an excellent solution for medium and large online stores with an “ endless ” assortment.
These transformation rules are for you if you can formulate the problem as "do... for all goods that..." or “make... for this product” A useful article on the topic is “ G oogle Shopping: why it is needed and how to set it up . ” How transformation rules work Feed transformation rules help you add elements to the beginning or end of attributes, find and replace words and phrases, extra characters and spaces, and perform arithmetic operations. Let's say you want to mention a brand in all feed titles. If you have 30 products, you can do this manually. But if there are a couple hundred of them, then manual editing will simply waste time and effort.
Clients often Fax Lists don’t have perfect feeds; they need to be edited for advertising to work properly. In addition, it is sometimes necessary to change data during the process. If the changes concern one product, you can edit it manually. But when we want to change data in a hundred positions, then this method is not suitable. You can automate the process using transformation rules. Today's article is dedicated to them. With rules, you can quickly and without headaches massively change any attributes (data about a product), eliminate errors and adjust feeds to a certain look. This is an excellent solution for medium and large online stores with an “ endless ” assortment.
These transformation rules are for you if you can formulate the problem as "do... for all goods that..." or “make... for this product” A useful article on the topic is “ G oogle Shopping: why it is needed and how to set it up . ” How transformation rules work Feed transformation rules help you add elements to the beginning or end of attributes, find and replace words and phrases, extra characters and spaces, and perform arithmetic operations. Let's say you want to mention a brand in all feed titles. If you have 30 products, you can do this manually. But if there are a couple hundred of them, then manual editing will simply waste time and effort.